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    Brand Story

    Brand Purpose
    Today’s humans are increasingly versatile and mobile, their work and social lifestyle are interweaved, The modern-day individuals are digitally connected, constantly on the move and never settle.
     
    At M Movement, we asked could we build products that help individuals to achieve more and be in the moments that matter? With that, The M'odern Movement is born. We are building products that serve not to accommodate but enable each individual to do more & live their moments.
     
    Brand Values
    Aesthetics x Adaptability x Applicability
     
    Brandmark
    The logo is a monogram of 3 ‘A’ to form an ‘M’ in the centre. The 3 ‘A’s represent the three brand values of M Movement and our continual pursuit for excellence in each of the pinnacles.

     

  • Brand Name Ideation

    1

    Löwenstadt

    Lion city (German)

    2

    Leben

    To live (German)

    3

    Momento

    Moment (Latin, Spanish, Italian) - a reminder, moment in time

    4

    52 watches

    1 year, 52 weekends. Seizing the year

    5

    M Movement

    Interweaved lifestyle & work. Movement on the go. M'odern Movement

  • Brandmark

    A monogram of 3 'A's to form a 'M' in the center
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    Pinnacles of our brand values – Aesthetic, Adaptable, & Applicable.

     

    We embody these values in each of the products we build by using them to guide our product design process.

     

    The merging of three into one in our brandmark is a reflection of how despite being individuals, we are all united in our personal journeys of positive self-development in the different aspects of our life.

  • Our Journey

    2017 - 2018

    Ideation & Founding

    2019 - 2020

    Hybrid Watch Design & Prototype

    2021

    Pivot. Diver Watch Prototype & Production

    Q22022

    Kickstarter Campaign & Launch

  • The Team

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    CP Teo
    (Product & Design)

    An innovator at heart, CP loves new technologies, and how to apply them to existing systems.

     

    With a keen eye for aesthetics & applicability, CP leads the product & design for M Movement. 

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    YS Koh

    (Sales & Marketing)

    A problem-solver, YS constructs creative solutions & handles the sales & marketing for M Movement.

     

    YS emphasises the need for utility & products that complement individual different lifestyle moments.