Brand Story
Brand PurposeToday’s humans are increasingly versatile and mobile, their work and social lifestyle are interweaved, The modern-day individuals are digitally connected, constantly on the move and never settle.At M Movement, we asked could we build products that help individuals to achieve more and be in the moments that matter? With that, The M'odern Movement is born. We are building products that serve not to accommodate but enable each individual to do more & live their moments.Brand ValuesAesthetics x Adaptability x ApplicabilityBrandmark
The logo is a monogram of 3 ‘A’ to form an ‘M’ in the centre. The 3 ‘A’s represent the three brand values of M Movement and our continual pursuit for excellence in each of the pinnacles.
Brand Name Ideation
1Löwenstadt
Lion city (German)
2Leben
To live (German)
3Momento
Moment (Latin, Spanish, Italian) - a reminder, moment in time
452 watches
1 year, 52 weekends. Seizing the year
5M Movement
Interweaved lifestyle & work. Movement on the go. M'odern Movement
Brandmark
A monogram of 3 'A's to form a 'M' in the center
Pinnacles of our brand values – Aesthetic, Adaptable, & Applicable.
We embody these values in each of the products we build by using them to guide our product design process.
The merging of three into one in our brandmark is a reflection of how despite being individuals, we are all united in our personal journeys of positive self-development in the different aspects of our life.
Our Journey
2017 - 2018
Ideation & Founding
2019 - 2020
Hybrid Watch Design & Prototype
2021
Pivot. Diver Watch Prototype & Production
Q22022
Kickstarter Campaign & Launch
The Team
CP Teo
(Product & Design)An innovator at heart, CP loves new technologies, and how to apply them to existing systems.
With a keen eye for aesthetics & applicability, CP leads the product & design for M Movement.
YS Koh
(Sales & Marketing)
A problem-solver, YS constructs creative solutions & handles the sales & marketing for M Movement.
YS emphasises the need for utility & products that complement individual different lifestyle moments.